CRAVENS, D. W. <br/><br/>
Strategic Marketing Management Cases. 

 - 7th Ed. 
 - Boston,  McGraw-Hill,  2002. 
 - xvi, 685p.: ill.; figure, table,  Index.  25cm. 
<br/><br/><label>ISBN: </label>0-07-242946-1 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA