TY  - GEN
AU  - CRAVENS, D. W.
AU  - LAMB, C. W. & CRITTENDEN, V. L.
TI  - Strategic Marketing Management Cases
SN  - 0-07-242946-1
U1  - 658.802 CRA 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
ER  -