00478    a2200133   450000500170000002000220001708200150003910000140005424500920006826000360016030000600019670000140025685600740027020250523155526.0  a978-1-119-03736-1  a658. 8 ART  aARTUN, O.  aPredictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data   aNew Jersey,bJohn Wiley,c2015.  axxii, 246p.: ill.; figure, graph, table.bIndex.c24cm.  aLevin, D.  yAccess online bookfPredictive Marketingdwww.wiley.com/go/permission