TY  - GEN
AU  - ARTUN, O.
AU  - Levin, D.
TI  - Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data 
SN  - 978-1-119-03736-1
U1  - 658. 8 ART 
PY  - 2015///
CY  - New Jersey
PB  - John Wiley
ER  -