BAKER, M. J. <br/><br/>
Marketing: An Introductory Text 

 - 4th Ed. 
 - London,  Macmillan Education Limited,  1990. 
 - xxii, 503p.: ill.; figure, table.  Index.  24cm. 
<br/><br/><label>ISBN: </label>0-333-39099-7 
<br/><br/><label>Dewey Class. No.: </label>658. 8 BAK