SERVICES MARKETING: Integrating Customer Focus Across the Firm. 

 - 8th Ed. 
 - United State,  Mc Graw Hill,  2024. 
 - XXVI, 514P.: ill.;  23cm. 
<br/><br/><label>ISBN: </label>978-1-266-28715-2 
<br/><br/><label>Dewey Class. No.: </label>658.8