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  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>BERKOWITZ, E. C.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>KERIN, R. A. &amp; RUDELIUS, W.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Irwin</publisher>
    <dateIssued>1989</dateIssued>
    <edition>2nd Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxv, 752p.: ill.; figure, picture, table. Bibliography, Glossary, index. 27cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658. 8 BER</classification>
  <identifier type="isbn">0-256-07513-1</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250524102511.0</recordChangeDate>
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