@book{2631,
	author = {BUZZELL, R. D. and NOURSE, R. E. M, MATTHEWS, J. B. & LEVITT, T.},
	title = {Marketing: A Contemporary Analysis},
	publisher = {McGraw-Hill Book Company,},
	year = {1972.},
	address = {New York,},
	edition = {2nd Ed.}
}