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  <titleInfo>
    <title>Marketing: A Contemporary Analysis</title>
  </titleInfo>
  <name type="personal">
    <namePart>BUZZELL, R. D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>NOURSE, R. E. M, MATTHEWS, J. B. &amp; LEVITT, T.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill Book Company</publisher>
    <dateIssued>1972</dateIssued>
    <edition>2nd Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xiii, 776p.: ill.; figure, table. Index. 24cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 BUZ</classification>
  <identifier type="isbn">0-07-009477-2</identifier>
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    <recordChangeDate encoding="iso8601">20250524115131.0</recordChangeDate>
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