TY  - GEN
AU  - BUZZELL, R. D.
AU  - NOURSE, R. E. M, MATTHEWS, J. B. & LEVITT, T.
TI  - Marketing: A Contemporary Analysis
SN  - 0-07-009477-2
U1  - 658.8 BUZ 
PY  - 1972///
CY  - New York
PB  - McGraw-Hill Book Company
ER  -