TY  - GEN
AU  - CUNNINGHAM, W. H.
AU  - CUNNINGHAM, I. C. M.
TI  - Marketing: A Managerial Approach
SN  - 0-538-19100-7
U1  - 658. 8 CUN 
PY  - 1981///
CY  - Cincinnati
PB  - South-Western Publishing
ER  -