TY  - GEN
AU  - CAPON, N.
AU  - CAPON, R.
TI  - Managing Marketing in the 21st Century: Developing & Implementing The Market Strategy
SN  - 978-0-9797344-4-1
U1  - 658. 8 CAP 
PY  - 2009///
CY  - New York
PB  - Wessex
ER  -