DALRYMPLE, D. J. <br/><br/>
Basic Marketing Management 

 - 2nd Ed. 
 - New York,  John Wiley,  2000. 
 - xiii, 341p.: ill.; figure, picture, table.  Index, references.  26cm. 
<br/><br/><label>ISBN: </label>0-471-35392-2 
<br/><br/><label>Dewey Class. No.: </label>658. 8 DAL