ETZEL, M. J. <br/><br/>
Marketing 

 - 13th Ed. 
 - New York,  Tata McGraw-Hill,  2004. 
 - xxi, 650p.: ill.; figure, picture, table.  Glossary, index, references.  28cm. 
<br/><br/><label>ISBN: </label>0-07-059022-2 
<br/><br/><label>Dewey Class. No.: </label>658. 8 ETZ