ETZEL, M. J. <br/><br/>
Marketing 

 - 12th Ed. 
 - Boston,  McGraw-Hill,  2001. 
 - xxii, 674p.: ill.; figure, picture, table.  Glossary, index, references.  28cm. 
<br/><br/><label>ISBN: </label>0-07-366031-0 
<br/><br/><label>Dewey Class. No.: </label>658. 8 ETZ