ETZEL, M. J. <br/><br/>
Marketing 

 - 11th Ed. 
 - Boston,  Irwin McGraw-Hill,  1997. 
 - xxi, 624p.: figure, picture, table.  Bibliographical references, index.  26cm. 
<br/><br/><label>ISBN: </label>0-07-018954-4 
<br/><br/><label>Dewey Class. No.: </label>658. 8 ETZ