EVANS, J. R. <br/><br/>
Marketing. 

 - 4th Ed 
 - New York,  Macmillan,  1990. 
 - xxix, 889p.: ill.; figure, picture, table  Glossary & index  24cm. 
<br/><br/><label>ISBN: </label>0-02-334401-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 EVA