@book{2665,
	author = {PERREAULT,  W. D. and CANNON,  J. P. & JEROME, E.},
	title = {Essentials  of Makerting : A  Marketing Strategy  Planning Approach.},
	publisher = {Mcgraw- Hill Irwin,},
	year = {2010.},
	address = {New York, },
	edition = {12th Ed.}
}