PERREAULT,  W. D. <br/><br/>
Essentials  of Makerting : A  Marketing Strategy  Planning Approach. 

 - 12th Ed. 
 - New York,   Mcgraw- Hill Irwin,  2010. 
 - xxxviii, 691p.: Ill.;  Index  26cm. 
<br/><br/><label>ISBN: </label>978-0-07-340481-3 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER