00492    a2200145   450000500170000002000220001708200140003910000220005324500730007525000130014826000430016130000400020470000320024485600700027620250526131653.0  a978-0-07-340481-3  a658.8 PER  aPERREAULT,  W. D.  aEssentials  of Makerting : A  Marketing Strategy  Planning Approach.  a12th Ed.  aNew York, bMcgraw- Hill Irwin,c2010.  axxxviii, 691p.: Ill.;bIndexc26cm.  aCANNON,  J. P. & JEROME, E.  yAccess Online BookfEssentials of  Marketingdwww.mhhe.com/fourps