TY  - GEN
AU  - PERREAULT,  W. D.
AU  - CANNON,  J. P. & JEROME, E.
TI  - Essentials  of Makerting : A  Marketing Strategy  Planning Approach
SN  - 978-0-07-340481-3
U1  - 658.8 PER 
PY  - 2010///
CY  - New York, 
PB  - Mcgraw- Hill Irwin
ER  -