PERREAULT, W. D. <br/><br/>
Essentials of Marketing : A Global Managerial Approach. 

 - 10th Ed. 
 - New York,  Mcgraw- Hill Irwin,  2006. 
 - xl,  655p.: Ill.; figures  & picture  Glossary & Index  26cm. 
<br/><br/><label>ISBN: </label>978-0-07-293589-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER