00486    a2200145   450000500170000002000220001708200140003910000210005324500600007425000130013426000420014730000660018970000160025585600690027120250630082103.0  a978-0-07-293589-9  a658.8 PER  aPERREAULT, W. D.  aEssentials of Marketing : A Global Managerial Approach.  a10th Ed.  aNew York,bMcgraw- Hill Irwin,c2006.  axl,  655p.: Ill.; figures  & picturebGlossary & Indexc26cm.  a JEROME, E.  yAccess Online BookfEssentials of Marketingdwww.mhhe.com/fourps