TY  - GEN
AU  - PERREAULT, W. D.
AU  -  JEROME, E.
TI  - Essentials of Marketing : A Global Managerial Approach
SN  - 978-0-07-293589-9
U1  - 658.8 PER 
PY  - 2006///
CY  - New York
PB  - Mcgraw- Hill Irwin
ER  -