PETER, J. P. <br/><br/>
Marketing Management : Knowledge  and  Skills. 

 - 9th Ed. 
 - New York,   Mcgraw-Hill Irwin.  2009. 
 - xvii,782p.: Ill.;figures & picture  Index  26cm. 
<br/><br/><label>ISBN: </label>978-0-07-338113-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET