TY  - GEN
AU  - PETER, J. P.
AU  - DONNELLY, J. H.
TI  - Marketing Management : Knowledge  and  Skills
SN  - 978-0-07-338113-8
U1  - 658.8 PET 
PY  - 2009///
CY  - New York, 
PB  - Mcgraw-Hill Irwin.
ER  -