FULMER, R. M. <br/><br/>
The New Marketing. 

 - New York,  Macmillan,   1976. 
 - xiii, 578p.: ill.; figure, picture, table  Index  23cm. 
<br/><br/><label>ISBN: </label>0-02-339980-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 FUL