PERREAULT, W. D. <br/><br/>
Essentials of Marketing : A Global Managerial Approach. 

 - 8th  Ed. 
 - New York,  Mcgraw-Hill Irwin,  2000. 
 - xxvii, 597p.: Ill.;figures & pictures  Glossary & Index  26cm. 
<br/><br/><label>ISBN: </label>0-07289482-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER