00481    a2200145   450000500170000002000170001708200140003410000210004824500600006925000130012926000410014230000670018370000150025085600700026520250526142036.0  a0-07289482-2  a658.8 PER  aPERREAULT, W. D.  aEssentials of Marketing : A Global Managerial Approach.  a8th  Ed.  aNew York,bMcgraw-Hill Irwin,c2000.  axxvii, 597p.: Ill.;figures & picturesbGlossary & Indexc26cm.  aJEROME, E.  yAccess Online BookfEssentials of  Marketingdwww.mhhe.com/fourps