KERIN, R. A. <br/><br/>
Marketing  

 - 10th Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2011. 
 - liii, 746p.: Ill.; figures &  pictures  Index  26cm. 
<br/><br/><label>ISBN: </label>978-0-07-352993-6 
<br/><br/><label>Dewey Class. No.: </label>658.8  KER