00464 a2200145 450000500170000002000180001708200150003510000200005024500150007025000120008526000430009730000850014070000380022585600550026320250527064744.0 a0-07-282880-3 a658. 8 KER aKERIN, HARTLEY. aMarketing. a8th Ed. aNew York,bMcgraw- Hill Irwin,c2006. axlvi, 733p.: Ill.; figures & picturesbBibliographical references & Indexc26cm. aHARTLEY, S. W. & BERKOWITZ, E. N. yAccess Online BookfMarketingdwww.mhhe.com/kerin