GUILTINAN, J. P. <br/><br/>
Marketing Management: Strategies and Programs 

 - 6th Ed. 
 - Boston,  McGraw-Hill,  1977. 
 - xvi, 463p.: ill.; figure, table.  Index.  25cm. 
<br/><br/><label>ISBN: </label>0-07-049097-X 
<br/><br/><label>Dewey Class. No.: </label>658. 8 GUI