TY  - GEN
AU  - GUILTINAN, J. P.
AU  - PAUL, G. W. & MADDEN, T. J.
TI  - Marketing Management: Strategies and Programs
SN  - 0-07-049097-X
U1  - 658. 8 GUI 
PY  - 1977///
CY  - Boston
PB  - McGraw-Hill
ER  -