KERIN, R. A. <br/><br/>
Marketing: The Core. 

 - 2nd Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2007. 
 - xxxiii, 447p.: Ill.;figures & pictures  Index  26cm. 
<br/><br/><label>ISBN: </label>978-0-07-299989-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 KER