HART, N. A. <br/><br/>
Glossary Of Marketig Terms 

 - 3rd Ed. 
 - London,  Heinemann Professional Publishing,  1987. 
 - ix, 225p.  23cm. 
<br/><br/><label>ISBN: </label>0-434-91859-8 
<br/><br/><label>Dewey Class. No.: </label>658. 8 HAR