00337    a2200133   450000500170000002000180001708200150003510000160005024500310006625000120009726000550010930000210016470000180018520250527081042.0  a0-434-91859-8  a658. 8 HAR  aHART, N. A.  aGlossary Of Marketig Terms  a3rd Ed.  aLondon,bHeinemann Professional Publishing,c1987.  aix, 225p.c23cm.  aSTAPLETON, J.