STANTON, W. J.  <br/><br/>
Fundamentals of Marketing.  

 - 6th Ed.  
 - New York,   McGraw-Hill Book Company,   1981. 
 - 604p.: ill.; picture, table,  Index  24cm.  
<br/><br/><label>ISBN: </label>0-07-060891-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 STA