KERIN, R.  A. <br/><br/>
Marketing : The Core 

 - 3rd Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2009. 
 - xli, 493p.: Ill.;figures  & pictures  Index  25cm. 
<br/><br/><label>ISBN: </label>978-0-07-338106-0 
<br/><br/><label>Dewey Class. No.: </label>658.5 KER