PETER, J . P . <br/><br/>
A  Preface to Marketing  Management 

 - 11th Ed 
 - Boston,  McGraw-Hill,  2008. 
 - xiv, 252p.: ill.; figure,  index,  26cm. 
<br/><br/><label>ISBN: </label>9787-0-07-338096-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  PET