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  <titleInfo>
    <title>A  Preface to Marketing  Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>PETER, J . P .</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>DONNELLY,Jr.  J . H.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2008</dateIssued>
    <edition>11th Ed</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xiv, 252p.: ill.; figure, index, 26cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658.8  PET</classification>
  <identifier type="isbn">9787-0-07-338096-4</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250527083126.0</recordChangeDate>
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