PERREAULT, W. D. <br/><br/>
Essentials of Marketing: A Strategy Planning Approach 

 - 11th Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2008. 
 - xxxv, 660p.: Ill.;figures & pictures.   Index  25cm. 
<br/><br/><label>ISBN: </label>978-0-07-340471-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  PER