KOTLER, P. <br/><br/>
Principles Of Marketing 

 - 12th Ed. 
 - New Jersey,  Pearson Education,  2008. 
 - xxxii, 597p.: ill.; figure, picture, table.  Glossary, index & references.  28cm. 
<br/><br/><label>ISBN: </label>0-13-712827-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT