ETZEL, M.  J. <br/><br/>
Markrting 

 - 12th Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2001. 
 - xxii,  695p.:  Ill.; figures  & pictures.  Bibliographical references & Index  25cm. 
<br/><br/><label>ISBN: </label>0-07-366031-0 
<br/><br/><label>Dewey Class. No.: </label>658. 8 ETZ