TY  - GEN
AU  - PAPADOPOULOS, N
AU  - ZIKMUND, W .  &  AMICO,  M .
TI  - Marketing
SN  - 0-471-79746-4
U1  - 658.8  PAP 
PY  - 1988///
CY  - New York
PB  - John Wiley & Sons Canadian Ltd
ER  -