KOTLER, P. <br/><br/>
Marketing Management 

 - 12th Ed. 
 - New York,  Prentice Hall,  2006. 
 - xxxix, 729p.: ill.; figure, picture, table.  Bibliographical references, glossary, index.  29cm. 
<br/><br/><label>ISBN: </label>0-13-145757-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT