RAJAGOPAL. <br/><br/>
Marketing: Concepts and Cases. 

 - New Delhi,  New Age International LTD,  2000. 
 - vii, 192p.: figure, table  Index  22cm 
<br/><br/><label>ISBN: </label>978-81-224-1154-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ