KOTLER, P. <br/><br/>
Marketing Management: Analysis, Planning, and Control 

 - 4th Ed. 
 - New Jersey,  Prentice/ Hall International, Inc,  1980. 
 - xi, 722p.: ill.; figure, table.  Index.  23cm. 
<br/><br/><label>ISBN: </label>0-13-557983-X 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT