00337 a2200121 450000500170000002000180001708200140003510000180004924500400006725000120010726000530011930000430017220250527101309.0 a0 85227 006 2 a658.8 ROD aRODGER, L. W. aMarketing in a Competitive Economy. a4th Ed. aLondon, bAssociated Business Programmes,c1974. a253p.: ill.; chart, tablebIndexc23cm