@book{2725,
	author = {PERREAULT, W.  D. and McCARTHY E. J.},
	title = {Applications in Basic  Marketing: Clippings from the Popular Business Press. 2005-2006 ed},
	publisher = {Mcgraw- Hill  Irwin,},
	year = {2005.},
	address = {New York,}
}