KOTLER, P <br/><br/>
Marketing Management: Analysis, Planning and Control 

 - 3rd Ed. 
 - London,  Prenticae Hall,  1976. 
 - xi, 529p.: ill.; figure, table.  Index.  23cm. 
<br/><br/><label>ISBN: </label>0-13-557967-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT